Welcome to Pure Auto Parts
Off-Road Experience. Product Knowledge. Parts You Can Trust.
Founded in 2010, Pure Auto Parts is an independent, enthusiast-owned source for premium off-road parts and accessories for Toyota trucks and SUVs and the 6th Generation Ford Bronco.
But our experience didn't begin in 2010.
With more than 40 years of personal off-road experience, our passion for four-wheel-drive vehicles, modifying them, and exploring where they can take us goes back decades. That real-world experience is a big part of how we approach the products we sell and the customers we help today.
We're not interested in simply putting thousands of part numbers into an online catalog. We want to help our customers find the right parts for their vehicle, their build, and the way they actually use it.
Our Story
Pure Auto Parts grew out of a lifelong passion for off-roading and four-wheel-drive vehicles.
After decades of building, modifying, driving, and learning about off-road vehicles, we saw a need for something better: a parts supplier that understood the vehicles and products it sold and could help customers navigate the sometimes confusing world of fitment, suspension configurations, tire sizes, bumpers, armor, lighting, recovery equipment, and performance upgrades.
In 2010, that passion became a business.
Pure Auto Parts initially developed a strong following among Toyota enthusiasts through our vehicle-focused stores and our extensive experience with platforms such as the Toyota FJ Cruiser, 4Runner, Tacoma, and Tundra.
Today, Pure Auto Parts brings that experience together under one roof while expanding our expertise and product selection to include the Toyota Land Cruiser, Sequoia, and 6th Generation Ford Bronco.
Our goal remains the same:
Offer quality products from manufacturers we trust, provide accurate fitment information, and give our customers knowledgeable support before and after the sale.
More Than 40 Years of Off-Road Experience
There's a difference between selling off-road parts and understanding them.
With 40+ years of personal off-road experience, we've watched the industry evolve from relatively simple suspension lifts and trail modifications into today's highly engineered suspension systems, electronically equipped vehicles, advanced lighting, vehicle-specific armor, and sophisticated overland builds.
That experience helps us understand the questions that aren't always answered by a manufacturer's application chart.
Will this suspension work with your existing lift?
Will those shocks accommodate the additional travel?
Will that bumper work with your factory sensors?
Will your Adaptive Cruise Control need to be relocated?
Will those larger tires require additional suspension or clearance modifications?
These are the kinds of questions that matter when you're spending your money on a build.
When you're unsure, ask us. We'll do our best to help you get it right the first time.
Parts for the Vehicles We Know
Pure Auto Parts specializes in parts and accessories for enthusiast-owned Toyota trucks and SUVs and the Ford Bronco, including:
- Toyota FJ Cruiser
- Toyota 4Runner
- Toyota Tacoma
- Toyota Tundra
- Toyota Land Cruiser
- Toyota Sequoia
- 6th Generation Ford Bronco
Our product selection includes everything from everyday replacement and maintenance components to serious off-road equipment.
What You'll Find at Pure Auto Parts
- Suspension systems and lift kits
- Coilovers, shocks and springs
- Upper control arms and suspension components
- Front and rear bumpers
- Skid plates and underbody protection
- Rock sliders and body armor
- Recovery equipment
- Off-road lighting
- Exhaust and performance upgrades
- Exterior accessories
- Interior accessories
- OEM replacement parts
- Overland equipment
- Maintenance products
- And much more
We work with many of the most respected manufacturers in the off-road industry and continually expand our catalog as new products become available.
Why Choose Pure Auto Parts?
40+ Years of Off-Road Experience
A lifetime in the off-road community. Pure Auto Parts founder Ray Shelton with off-road racing legend Ivan “Ironman” Stewart. Our involvement with off-road vehicles began long before Pure Auto Parts opened its doors in 2010.
Our knowledge comes from decades of involvement with off-road vehicles - not simply reading specifications from a computer screen.
That experience helps us evaluate products, understand vehicle configurations, and help customers make better-informed decisions about their builds.
Expert Fitment Help
Modern off-road vehicles can be complicated.
Year, trim level, engine, suspension package, lift height, wheel offset, tire size and existing modifications can all determine whether a part is right for your vehicle.
We put considerable effort into providing detailed fitment information throughout our website.
And when the answer isn't obvious, contact us. We'd rather help you verify the application before you order than have you discover afterward that you purchased the wrong part.
Authorized Dealer for Leading Off-Road Brands
Pure Auto Parts works with established manufacturers and distributors throughout the off-road industry.
That means you're purchasing genuine products from legitimate supply channels, backed by the support and warranties provided by the manufacturers we represent.
Real People. Real Support.
Pure Auto Parts is a small business.
When you contact us with a question, you're not dealing with a massive anonymous marketplace or someone who has never seen the type of vehicle you're building.
We take pride in providing knowledgeable, personal customer service both before and after your purchase.
Quality Products
We focus on products from manufacturers with established reputations for engineering, performance, durability, and support.
Whether you're purchasing a complete suspension system, an aftermarket bumper, skid plates, lighting, recovery equipment, or a small replacement component, we want it to be something we'd be comfortable putting on our own vehicles.
Competitive Pricing
Quality parts don't always have to come with the highest price.
We work hard to offer competitive pricing from the brands we carry while providing something that's difficult to put a price on:
Knowledgeable service and help choosing the right product.
We're Enthusiasts Too
For us, off-roading has never simply been a product category.
It's something we've been involved with for more than four decades.
We've watched vehicles and technology change tremendously over that time, but the reason people build them hasn't changed much at all.
It's about making your vehicle your own.
It's about getting farther down the trail.
It's about building something capable enough to take you places a stock vehicle couldn't.
And sometimes it's simply about walking into the garage, looking at your truck, and thinking:
Yeah. That's exactly how I wanted it.
That's something we understand.
We're Here to Help With Your Build
Whether you're restoring an older FJ Cruiser, upgrading the suspension on your 4Runner, building a Tacoma or Tundra for overland travel, outfitting a new Land Cruiser, or modifying a 6th Generation Bronco, we'd like Pure Auto Parts to be one of the resources you can rely on throughout your build.
Explore our products, read our technical information and articles, or contact us when you need help determining what fits.
Thank you for supporting Pure Auto Parts and an independent small business.
We appreciate the opportunity to be part of your build.